Wednesday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare straion of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a Cowboy is out in the desert, sitting on a chest of gold, but seems most happy about that ginormous glass of beer that’s appeared before him like an oasis, as he recites the magic words, “It’s the Genuine.”
