Thursday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, at least a dozen people are at a backyard picnic, with lots of conversations going on simultaneously. I love the blonde woman front and center smiling wildly and stretching out her hand with a beer glass in it so she can get a refill. Looks like a great party.
