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Beer In Ads #2640: Beach Time With Ballantine’s Brewer’s Gold


Monday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, two couples are on a beach, and three of them were smart enough to be on the blanket drinking a beer. The fourth person is running in from the ocean, and his wife has already grabbed a can o Ballantine Ale for him and is holding it up as an incentive for him to come back.

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