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Beer For Easter

On St. Patrick’s Day a few years ago I wrote about how many American holidays have been ruined by by overzealous marketing campaigns by the big alcohol companies, suggesting that there were very few not tainted. Well, Easter is one of those that has few beer associations. Less than a couple dozen breweries, most from Europe, make a special beer for Easter.

Given our track record for trying to ban labels for Christmas beers because they might also appeal to kids, it’s hardly surprising that so few of these beers make it to our shores. I’m frankly somewhat surprised this old bottle of Jubelfest from the now defunckt Privatbrauerei Franz Joseph Sailer in Germany I pulled off of my shelf managed to get label approval. Those are cartoons of bunnies on the label for chrissakes, children might pick one of these up and — gasp — look at it.

Goudon Carolus Easter Ale, a Belgian beer that I sampled at the annual Keene Tasting in Seattlefive years ago. This one, so far as I know, has not been imported to the U.S. (at least not with this label), and I suspect if they even tried it would make the average neo-prohibitionist’s head spin. You can at least buy the beer in Ontario, but because of the asinine regulation that “graphics that might be appealing to children” are forbidden, with a censorship sticker covering the bunny in the lower left-hand corner. You can read all about it by Greg Clow from Toronto’s beer, beats & bites post entitled LCBO: Let’s Censor Bunnies, OK? . I guess there’s some consolation in knowing we’re not the only idiots when it comes to these things.

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