Thursday’s ad is for Schlitz, from 1967. I can’t be the only one who finds clowns creepy, and in fact I had a roommate in the late 1980s who was completely terrified of them. So I have to wonder about the logic of using them to sell beer. I guess some people actually like them, don’t they? But I especially like this confusing statement. “The beer that takes 1,174 careful steps.” I can’t wait to see their brewing manual. It must be a phone book. How on earth could they have that many specific procedures?
