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Beer In Ads #1161: Beer With The High I.Q.

Monday’s ad is for Acme Beer, from maybe the 1940s or 50s. I assume the model is a famous actress, but I confess I don’t recognize her. The somewhat wieldy bit of the ad copy is that “I.Q.” stands for “It Quenches.” How exactly does a beer have a “high it quenches?”

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