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Beer In Ads #129: Lowenbrau Try The Dark


Monday’s ad is for Lowenbrau, a Munich brewery. Today is the day Munich was founded in 1158. It could be from the 1960s or 70s, but my money’s on the Seventies. Showing both kinds — country and western, alright light and dark — the ad features the tagline. “Now that you’ve seen the light …. try the dark.” But really, they’re actually trying to sell the glasses.

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