Tuesday’s ad is for Brasserie Nouvelle de Lutece in Paris, France, most likely from the 1950s or early 60s. According to Articles of Incorporation for AB InBev France, it may be at least partially owned by ABI, though I’ve seen references to the brewery possibly no longer being operated, too. Still, I love seeing such innocent ways of advertising beer, with cartoons and young women that would all but be forbidden in today’s America. She almost reminds me of a Little Red Riding Hood character, only her basket of goodies includes beer.
