Friday’s ad is more for a specific event, the Boogie Cup, than a beer or brewery. But as the World Cup resumes today, I thought it was appropriate. It was created by GGGrafik Design in 2005 for “Heidelberg’s Boogie Cup amateur soccer championship, infamous for the amount of beer consumed both on the pitch and on the terraces.” Here’s how they describe the creative process. “It’s also a deliberate homage to the great Herbert Leupin. It was voted one of the 100 Best Posters in 2005 from Germany, Switzerland and Austria and was the Gold Winner at the Graphis Poster Annual 2006.” I just thought it was cool.
