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Beer In Ads #1520: The Choicest Product Of The Brewers’ Art

Thursday’s ad is for the Lemp Brewery of St. Louis, from 1912, and specifically their original Falstaff bottled beer. I especially love the expression of the model in the inset picture, she’s a peach, but it almost looks like she’s taunting us. And that inset picture has its own inset picture, a portrait presumably of the Shakespearean character Falstaff. Or it may be a framed photo of Falstaff on the table. Either way, he’s there there, even though he’s not exactly much of a role model, usually described as being “fat, vain, boastful, and [a] cowardly knight, he spends most of his time drinking at the Boar’s Head Inn with petty criminals.”

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