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Beer In Ads #1537: … That’s Where We’ll Go!

Sunday’s ad is for United Brewers Industrial Foundation, from the late 1940s. I’m not exactly sure what year, but it’s the year after whatever year the brewing industry paid $400,000,000 in taxes. Two men are looking for a place to grab a beer, and decide the bar must meet four criteria:

  1. The food is good!
  2. It’s a clean, pleasant inviting place
  3. They obey the law …
  4. And they serve good beer and ale

I know I always wonder if bar owners are following the law before I’ll even consider visiting them. Don’t you? The other oddity is that the UBIF also announced a “clean-up or close-up” program to improve or get rid of bar bars in order to raise the standard of all of them. The idea, undoubtedly, was to change the pre-prohibition perception of bars, especially when it was still fresh in the minds of most Americans. Still, I know I’ll go to a place meeting those conditions, though I suppose the last one os the most important to me.

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