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Beer In Ads #1549: Picnic Time At Stonehenge


Friday’s ad is for Guinness, from 1957. The ad shows two young couples having a picnic within spitting distance of Stonehenge which I imagine was as impossible in 1957 as it is today. Maybe I’m wrong, but I can’t believe they’d let anyone get so close to such a national treasure. I love the wild abandon with which the one dude is eating a chicken leg. I know the other guy is sporting an ascot, but is the chicken man wearing one, too, or did he tuck his tie in his shirt? And the dresses that the women are wearing are pretty fly, too, particularly the grey skirt with the jugs. But a picnic by Stonehenge? It’s true. “Life is worth living after a Guinness.”

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