Friday’s ad is from 1963 and is for Hamm’s in the Land of Sky Blue Waters. The text is a wonderfully nonsensical mishmash of adspeak, beginning with “Refreshingly yours!,” whatever that means, followed by “Taste the secret Hamm’s has captured from nature’s purest waters.” Ooh, what could it be, what could it be? The answer, of course, is “BIG FRESH TASTE.” What great meaningless platitudes. And check out the head on that beer. Does that look like a comb over to anyone else?
