Monday’s ad is yet another one for Falstaff, also from the late 1950s. This is the fourth Falstaff ad I’ve come across equating manliness with beer, and in particular sports. While the last ones were for golf, baseball and bronco riding, while this one celebrates surfing as its “Man Size Pleasure.” Like yesterday’s ad, this one was also a doubletruck ad, that is a two-page ad, showing off the man surfing quite impressively.
