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Beer In Ads #1579: The Wife Most Likely To Be Kissed …


Sunday’s ad is for Owens-Illinois Glass, 1958. Owens-Illinois is still a going concern, making glass worldwide. It’s a big company. According to Wikipedia, “Approximately one of every two glass containers made worldwide is made by O-I, its affiliates, or its licensees.” In the late 1950s, they were trying to persuade people that “The wife most likely to be kissed … always puts Beer on her shopping list. Especially in “No-Deposit, No-Return Bottles.” Of course, this was also a time when it was “her shopping list” and not just “the shopping list.”

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