Tuesday’s ad is for Goebel Beer, from 1944. Using the tagline “Nationally famous for good taste,” which seems more optimistic than realistic, the ad features a woman seated at a table with an empty wine glass on it while a man holding a cigarette in his hand stands over her. It’s hard to tell what’s supposed to be going on there. The “treat” referred to is a recipe for “Chicken Louisette” created by the Ritz-Carlton Hotel in New York, and is show paired with Goebel Beer. And look, it’s another one of those magic bottles. The pilsner glass is full, but the bottle is only half empty?
