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Beer In Ads #1585: Tuba Bear (Not A Typo)


Saturday’s ad is for Schlitz, from 1944. Another magic bottle on the tray, but more curious is the illustration. A bear (cub?) in a band uniform playing a tuba (Sousaphone technically) while sitting on a park bench. What on Earth does that have to do with beer generally, and Schlitz in specific?

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