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Beer In Ads #1616: Only When It’s Pabst

Tuesday’s ad is for Pabst Blue Ribbon, from 1913. Showing a woman almost completely covered by a head scarf, and wearing what looks to be a raincoat or overcoat, the tagline “Only When It’s Pabst” seems inscrutable. What does that even mean? She’s also wearing leather gloves holding her glass of beer. My guess is that it was meant to represent a driving outfit for one of those new fangled horseless carriages.

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