Saturday’s ad is for the Barley and Malt Institute, from 1959. This is the fifth ad I have from the now defunct trade group for barley growers. In this one a woman is pouring a beer on the dock for a man sitting in boat of uncertain size, though it’s probably relatively small, and trying to grab the glass (glass?!?) mug even before she’s finished filling it. The tagline is similar to other Malt Institute ads, suggesting it was a series of ads: “Fun-Flavors your favorite beer—healthfully.” I’m not even sure that quite makes sense.
