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Beer In Ads #1636: Every Sip … Like A Trip To Snow Country

Sunday’s ad is for Genesee Beer, from 1970. “Every sip … like a trip to snow country,” with a cold mountain stream still filled with ice, but slowly starting to thaw. Who doesn’t want their beer to evoke that setting? Assuming, of course, the beer hasn’t actually frozen or is so close to freezing that we can no longer taste it. That would be bad.

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