Friday’s ad is for Blatz, from 1904. Even at a time when people seemed to speak with more poetry, it’s hard to understand how Blatz’s “Wiener Beer” didn’t catch on to become an iconic beer. But the ad copy is pretty hilarious. “The unprecedented popularity of Blatz Wiener is due to its pronounced individuality — that indescribable honest flavor that always means ‘Blatz’ — that delightful Wiener ‘smack’ that goes straight to the spot. Drink it for beer character — For health’s sake drink it.” Pure poetry.
