Saturday’s ad is for Carlsberg, from 1956. I guess the band is playing pretty loudly, since the woman at the club has to shout to give her order, and even her date seems to be struggling to understand her. Some of the text is great, including saying that the “pleasures of Carlsberg are widely trumpeted” because it “entertains the palate with sparking pleasure.” “It’s a tingling top-liner in taste.” But the best part is the final sentence, reassuring the womenfolk. “Remember, ladies — Carlsberg Lager is guaranteed absolutely pure-brewed, entirely without sugar or chemicals.”
