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Beer In Ads #1652: If You Want To Feel Heroic …

Tuesday’s ad is for Double Diamond, from 1951, which by that time was part of Ind Coope. It’s part of their “works wonders” series featuring the “Double Diamond Man.” After drinking a Double Diamond, it appears that DDM believes he can stop an armed bank robber singlehandedly. The DDM reminds me of a cross between John Cleese and Rumpole of the Bailey. The ad copy almost sounds like their encouraging such behavior. Dutch courage is one thing, but I’m not sure suggesting drinking a beer will make you a hero is necessarily a good message.

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