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Beer In Ads #1671: Bringing Out The Finest Flavor

Monday’s ad is for Schlitz, from 1947. Showing an illustration of a backyard barbecue, two couples are having a fine day. One of the women has brought out a tray with enough glasses and bottles of Schlitz for everyone. And boy do the other three look happy, just staring at her with smiling blank looks on their faces. The other couple look like they could be the same person. But the text is great. After a story about it takes just the right amount of seasoning to make the steak taste perfect, they suggest that “it takes a gift of genius to lure shy flavors from their hiding places,” before bringing it back to Schlitz.

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