Thursday’s ad is another one for Blatz Pilsener Beer, this one from 1943. It’s for “discriminating people everywhere.” I do love the barley in the script “B,” that looks pretty cool. But my favorite is how they characterize the beer in the copy at the bottom. “Milwaukee’s Most Exquisite Beer.” There were apparently other “exquisite” beers in Milwaukee, but this one was the “most exquisite.”
