Wednesday’s ad is for Labatt’s Pilsener, from 1955. First of all, there’s a funny-looking moose sitting on a stump wearing boots and a flannel shirt. Beyond “The Swing Is Definitely To Labatt’s,” there are some gems in the copy for this ad. “When thirst has you by the horns, just call for a tall, cool glass of sparkling Labatt’s PILSENER,” and “the wonderful dryness of Pilsener makes any thirst vaMOOSE fast!” There’s also a pretty interesting claim toward the bottom of the ad. “The only beer in the world endorsed by brewmasters of seven other breweries.” I wonder which ones?
