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Beer In Ads #1787: ABC Bock

Monday’s ad is for American Brewing Co.’s Bock Beer, from 1890. The St. Louis brewery has a goat that’s as proud as a peacock, balancing on a beer barrel, with a glass of bock in one paw. He’s also licking his lips and has quite the pair hanging low. Plus, I really love the bines of hops wrapped around his head. That’s one handsome goat!

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