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Beer In Ads #1803: Amstel Bock Bier

Wednesday’s ad is for Amstel Bock Beer, from 1935. It’s hard to think of Amstel brewing a bock, but they did make Amstel Dark when I was a kid. But the ad itself is pretty cool, that minimalist thirties style with strong colors and lines. Although the goat is wearing a blank expression and doesn’t look happy to be there.

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