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Beer In Ads #1836: Facts Versus Fallacies #55


Monday’s ad is another one for the Pennsylvania State Brewers Association, from 1916, No. 55 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “55,” is an interesting one that argues that a majority of people voting for a prohibition is undemocratic, saying. “Public law, to be effective, requires much more than the majority to support it. It requires general acquiescence. To leave the minority at the mercy of the whims of the majority does not conduce to law or good government, or justice between man and man.” They go on to quote Rousseau. “A majority of the people is not the people and never can be. We take a majority vote simply as the best available means of ascertaining the real wishes of the people in cases where it becomes necessary to do so.”

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