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Beer In Ads #1840: Facts Versus Fallacies #69

Friday’s ad is another one for the Pennsylvania State Brewers Association, from 1915, No. 69 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “69,” is another interesting one that tackles the prohibitionists’ argument that men are driven to drink, and most just can’t help themselves, so the only way to “cure” them is take away their alcohol. But the science of the day said no, that instead drunkards were the result of a mental defect or weakness, and in 99% of cases this was the cause. “Normal men do not desire alcohol in excess. It is only the abnormal who are driven to drink.”

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