Sunday’s ad is another one for the Pennsylvania State Brewers Association, from 1916, No. 90 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “90,” is about King George, the king of England, who apparently had a riding accident. He recovered, but it took some time, and one of the things that he was prescribed to help him get better was a daily amount of alcohol, which they referred to as “a little stimulant daily during convalescence.” This story is told to drive home the point that drinking isn’t the problem, over-drinking is what’s leading people to agitate for a prohibition. As a sign on the ad declares: “Moderate Drinkers Are The TRUE Disciples of Temperance.” I’m not sure why that slogan didn’t catch on.
