Monday’s ad is entitled Moving Day, and the illustration was done in 1946 by Stevan Dohanos. It’s a second #2 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. There are just a couple of these I know about, and I’m not sure why they duplicated the number. New ads were created roughly every month and were published in the popular monthly magazine of the time, so possibly they ran concurrently in magazines reaching different groups of people. In this ad, a family is moving. The house is nearly packed up (hopefully that painting is staying behind on the junk pile!) though I’m not sure what’s going to happen to the bird or the goldfish bowl. As the truck is undoubtedly nearly full, they’re thoughtfully rewarding the movers by pouring them glasses of beer.
