Tuesday’s ad is entitled New Beau, and the illustration was done in 1947 by Douglass Crockwell. It’s #3 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, an experience that no one really has to go through anymore is shown in all its awkward uncomfortableness. A man who presumably has a date with the girl sitting as far away from as she can on the sofa is being interrogated by her father, while Mom is carrying a tray of beers in with one for each of them. If you’re old enough to drink beer, I’m thinking you are probably too old to have to go through that. But why are they all smiling?
