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Beer In Ads #1873: Backyard Barbecue

Wednesday’s ad is entitled Backyard Barbecue, and the illustration was done in 1947 by Stevan Dohanos. It’s #4 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, four men and two women are in a backyard on what looks like a beautiful spring day. One of the men is grilling steaks on the ginormous stone barbecue while the two women toss the salad and butter buns. The other three guys are holding, choosing or drinking beer but not contributing to the meal, the lazy weasels. I keep thinking there must be two more women out of the scene, because in postwar American everyone traveled in pairs, at least in the typical advertising of the day.

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