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Beer In Ads #1877: The Boss Comes To Dinner


Sunday’s ad is entitled The Boss Comes To Dinner, and the illustration was done in 1947 by John Falter. It’s #8 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, it portrays another uncomfortable scene. A young couple entertains an older gentlemen who is presumably the boss of the younger man. They sit pretty far apart, each with a beer, while the wife sits demurely in between doing her knitting. Doesn’t that look like fun?

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