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Beer In Ads #1882: Planning The Newlyweds’ New Home


Friday’s ad is entitled Home Movies, and the illustration was done in 1948 by Haddon Sundblom. It’s #13 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a young couple, newlyweds apparently, sit in the home of one of their parents, and look over blueprints and magazine clippings. They’re planning to build their own home. It’s hard to believe that there was a time when people could get married and immediately not just buy, but build their own custom home.

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