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Beer In Ads #1886: Picnic On The Boat


Tuesday’s ad is entitled Picnic on the Boat, and the illustration was done in 1948 by Stevan Dohanos. It’s #17 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, at least five people (though I suspect there’s at least one more below deck) are eating aboard the “Sea Queen.” The cans of beer I understand, but I’m surprised to see them using bottles, too.

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