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Beer In Ads #1889: Croquet On The Lawn


Friday’s ad is entitled Croquet on the Lawn, and the illustration was done in 1948 by Haddon Sundblom. It’s #20 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of young and old people are playing croquet in a back or side yard, since one of them is drinking a beer and talking to another person over the fence. The young woman seems to be doing pretty good in the game and is about to knock the older man behind her’s ball, and he looks none too pleased.

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