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Beer In Ads #1894: Gathered Around The Piano


Wednesday’s ad is entitled Gathered Around the Piano, and the illustration was done in 1949 by Douglass Crockwell. It’s #25 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a trio of couples is having a sing-a-long around a piano, the karaoke of its day. They’re all drinking beer, which makes sense. I know I need a few before I’m willing to sing in front of other people.

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