Friday’s ad is entitled Television Party, and the illustration was done in 1949 by Douglass Crockwell. It’s #27 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people watch a basketball game on one of those newfangled tee-vees. The ad ran in March of 1949, early in the NBA’s fourth season. The champions that season were the Minneapolis Lakers, who beat the Syracuse Nationals in the finals. Unless, of course, they’re watching March Madness. That year, the NCAA champion was Kentucky, who beat Oklahoma A&M 46-36 on March 26, 1949.
