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Beer In Ads #1899: Planning The Vacation Trip


Monday’s ad is entitled Getting Ready For Summer, and the illustration was done in 1949 by Douglass Crockwell. It’s #30 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, one couple helps another plan their vacation trip using … gasp, maps. Remember maps? Oh, and brochures. I’m sure it will be a great trip. Or perhaps they’re going together? Do people do that? I suppose after a few beers they might.

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