Thursday’s ad is entitled Week-End At The Lake, and the illustration was done in 1949 by Douglass Crockwell. It’s #33 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, three couples are frolicking at a lake house probably owned by one of them (or possibly a rental, I suppose). Three look like they’re dressed for the water, while the others do not. It looks like a picnic spread is being laid out, and happily somebody has a pot of beer.
