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Beer In Ads #1912: Showing Off The Engagement Ring

Sunday’s ad is entitled Showing Off the Engagement Ring, and the illustration was done in 1950 by John Gannam. It’s #43 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are celebrating an engagement. The bride-to-be sits, as if on her throne, and is receiving peasants to view the ring, while the men stand father back, drinking their beer. Dad appears to be pouring himself a second one, though I can’t tell if that’s because he’s so happy he’s losing a dependent or because he got a good deal for her. Either way, it looks nothing like my own engagement.

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