Monday’s ad is entitled Winter Evening at Home, and the illustration was done in 1951 by Douglass Crockwell. It’s #51 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people dressed up (I’d be in more comfortable clothes for an evening of staying in) and are making popcorn on the fire and drinking beer rather than going outside on a presumably cold winter night. I guess that’s one way to kill an evening. But I love the tagline in the inset below the art: “Beer and ale — mealtime favorites.”
