Friday’s ad is entitled Picnic at the New Homesite, and the illustration was done in 1951 by Douglass Crockwell. It’s #55 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, an obviously well-to-do family has some choice real estate along the Mississippi River in St. Louis, with a tricked out stone barbecue terrace overlooking a bend in the river. Dad’s making burgers and Mom’s bringing more beer down from the house. Ah, the good old days.
