Tuesday’s ad is entitled Texas Hospitality, and the illustration was done in 1951 by Douglass Crockwell. It’s #59 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, they’re playing on the stereotype that everyone in Texas lives on a cattle ranch. But their hospitality appears no different than anywhere else: a place to sit or lean and a beer to drink. That’s all any guest should expect.
