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Beer In Ads #1929: Showing Off The New Aquarium


Wednesday’s ad is entitled Showing Off the New Aquarium, and the illustration was done in 1951 by John Gannam. It’s #60 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a couple got a new aquarium, a fairly tiny one, but are still apparently proud enough of it that they’ve invited friends over to show it off. Having had a 50-gallon aquarium when my kids were little, which is many times larger than this one, it’s hard to see what all the fuss is about, but at least they got served some free beer.

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