Saturday’s ad is entitled Grandmother Hangs the Mistletoe, and the illustration was done in 1951 by Douglass Crockwell. It’s #63 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, the family stands around, beer in hand, and watches as grandmother stands precariously on a chair hanging the mistletoe. They’re all smiling, though grandad appears to be clapping, though I’m not sure if that’s because he’s amazed she was able successfully hang it, or if he’s just glad he doesn’t have to get up on that chair.
