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Beer In Ads #1945: Holiday Buffett


Friday’s ad is entitled Holiday Buffett, and the illustration was done in 1952 by Douglass Crockwell. It’s #76 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, another couple is arriving at a Christmas party already in progress. They’ve got some catching up to do, since everyone has a beer in their hand. I hope that centerpiece tree is not their only one, but I do remember relatives having small, pathetic trees in the sixties when I was a kid. But if there’s room for a holiday buffet, then it’s too small.

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