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Beer In Ads #1948: Trailer Camp Friendships


Monday’s ad is entitled Trailer Camp Friendships, and the illustration was done in 1953 by Douglass Crockwell. It’s #79 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a campground is filled with campers drinking beer. And even though they brought cans, they’re all poured into pilsner glasses, which seems to obviate the reason they brought cans in the first place. A newly arrived couple is waving from the next camp over. I hope they brought more beer, because that’s how trailer park friendships are forged.

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